Build the GTM system your team is missing.
We build outbound, sales processes, data infrastructure, and AI automation that turn GTM teams into repeatable pipeline engines.
Services
Diagnose. Build. Operate. Automate.
Five services, one system. Start wherever your motion actually is.
We cap concurrent client engagements to keep delivery 100% hands-on. Current availability is discussed on the first call.
Why TierneyLabs
We build. We don't just advise.
GTM doesn't need more tools. It needs more leverage.
Strategy + Execution
We don't stop at recommendations. We build the systems.
Playbooks + SOPs
Your GTM motion becomes repeatable, documented, and scalable.
Data + AI
We connect your data, signals, workflows, and AI to improve execution.
Operator experience
We've been the BDR, carried AE quota, run enterprise accounts, and led teams. We've done the jobs we're helping you improve.
Diagnose. Build. Operate. Automate.
Who this is for
Sound familiar?
For B2B companies where:
- Activity is up, but pipeline is flat.
- Outbound isn't producing enough qualified opportunities.
- GTM processes live in people's heads.
- Data and tools are disconnected.
- The team needs better systems, not another strategy deck.
- Leadership wants a repeatable GTM engine.
Where you are today
The motion doesn't exist yet.
Or it lives entirely in the founder's head.
Best fit: GTM Diagnostic, then Build.
Reps are in seat. Results are flat.
Activity, but no system between the team and the number.
Best fit: Fractional or Build.
The program works. The plumbing doesn't.
Manual research, decaying data, routing nobody trusts.
Best fit: GTM Engineering or Fractional.
Common questions
Do you replace my reps?
No. We make your reps dangerous. We build the system around them: targeting, messaging, process, and coaching, then train them to run it. If you don't have reps yet, we help you hire and ramp the right ones.
Why can't I just use AI myself?
You could. AI isn't the advantage. Knowing what to build, what to trust, and how to apply it is. We combine multiple AI models with your real ICP, calls, win notes, and pipeline — then add human judgment where it matters. AI gives you leverage. We give it direction, systems, and accountability.
What does it cost?
Engagements typically run between $3,000 and $18,000, depending on scope. You get the exact price and exact scope on the first call, before you commit to anything. No surprises.
Case study
465 meetings. $32M+ in pipeline. Built from zero at RSA Security.
Built by Lucas Tierney as Americas BDR Manager at RSA Security.
465+
Meetings booked
$32M+
Pipeline generated
129%
To meeting plan
The problem
RSA Security, a mature cybersecurity company with strong renewals but stalled net new logo growth. There was no outbound system, just effort: generic messaging, manual list building, and no view into which accounts to prioritize or why.
What I built
- Signal-based targeting, scored and tiered
- Messaging rebuilt from zero
- AI agents for research and list building, with human review
- Comp and process redesign pointed at pipeline
- Rep training until the team could run it independently
| Before | After | |
|---|---|---|
| Outbound program | None | 8 reps across 6 segments |
| AE / BDR / marketing alignment | Siloed, no shared plan | Aligned on shared accounts and handoffs |
| Quotas | Activity-based | Aligned to revenue |
| Targeting | Manual lists | 21 buying triggers, scored and tiered |
| Messaging | Generic | Account-based, built by persona and vertical |
| AI | None | Embedded in daily rep workflows |
| Process | Manual and repetitive | Automated research, enrichment, and reporting |
| Decisions | Gut feel | Data-driven, tracked against conversion |
| Pipeline | Low-quality, unqualified | Higher-quality, qualified opportunities |
Want the full picture of how we work? See all five services →
About me
I'm Lucas Tierney. Here's why I started TierneyLabs.
I've spent 7 years in B2B sales and GTM, working as both an individual contributor and a leader at high-growth B2B SaaS companies — including ZoomInfo, Forrester, and RSA Security.
I've built teams and outbound motions from the ground up to drive net new logos. Along the way, I've worked with hundreds of sales reps, marketing, RevOps, and GTM leadership teams — and kept hearing the same things:
“There isn't really a process. Everyone does things their own way.”
“We're spending way too much time doing things manually.”
“We have all this data, but we're not using it to make better decisions.”
“We got trained once, but there's no reinforcement.”
The frustrating part is that these companies usually aren't missing resources. They have talented people, strong products, and real investment in technology, training, and RevOps. They still aren't reaching their potential.
More technology or more headcount doesn't fix a GTM motion that lacks the systems, processes, data, and accountability underneath it.
The problem usually isn't effort. It's the system.
That's why I started TierneyLabs. The goal isn't to create something that depends on me. It's to build a system your team can run, measure, improve, and scale after I'm gone.