About me
I'm Lucas Tierney. Here's why I started TierneyLabs.
I've spent 7 years in B2B sales and GTM, working as both an individual contributor and a leader at high-growth B2B SaaS companies — including ZoomInfo, Forrester, and RSA Security.
I've built teams and outbound motions from the ground up to drive net new logos. Along the way, I've worked with hundreds of sales reps, marketing, RevOps, and GTM leadership teams — and kept hearing the same things.
- ZoomInfo
- Forrester
- RSA Security
Lucas Tierney
Founder, TierneyLabs
What I kept hearing
Different companies. The same four sentences.
- 01
There isn't really a process. Everyone does things their own way.”
- 02
We're spending way too much time doing things manually.”
- 03
We have all this data, but we're not using it to make better decisions.”
- 04
We got trained once, but there's no reinforcement.”
And the frustrating part is that these companies often aren't missing the resources.
They have talented people.
They have strong products.
They've invested in technology, training, enablement, RevOps, and other resources to help their teams grow.
Yet they still aren't reaching their potential.
Because more technology, more headcount, or more resources don't fix a GTM motion that lacks the systems, processes, data, accountability, and clear expectations underneath it.
The problem usually isn't effort. It's the system.
That's why I started TierneyLabs
I help B2B companies build the GTM operating system underneath their growth — the strategy, processes, data, automation, AI, and accountability that make their people and resources work better together.
The goal isn't to create something that depends on me.
It's to build a system that your team can run, measure, improve, and scale after I'm gone.