Who this is for
Sound familiar?
You're starting from zero.
- You're starting outbound from scratch and need the program built, not advice about it.
- You're the founder still running outbound personally and need to hand it to a team.
- You just raised, and the board expects a working outbound function this quarter.
You have reps, but no program behind them.
- SDRs or BDRs in seat with no leader above them.
- You need more outbound pipeline.
- MQL conversion is stuck and needs to go up.
- Outbound is running, results are flat, and nobody can say why.
- AEs who should be prospecting but won't do it consistently without a system.
You have a stack, but no system.
- A RevOps team of one holding together tools six different people bought.
- Data nobody trusts, routing nobody understands, AI nobody actually uses.
- You're trying to modernize into a data- and signal-driven sales motion.
Stage
The work changes with the stage
Same foundation. Different problem depending on how far along the motion already is.
The motion doesn't exist yet.
Or it lives entirely in the founder's head. We build the program, document it as we go, and hand it over running.
→ Best fit: GTM Diagnostic, then Build.
Reps are in seat. Results are flat.
There's activity but no system between the team and the number. We lead it fractionally or rebuild the program underneath them.
→ Best fit: Fractional Outbound Leader or Build.
The program works. The plumbing doesn't.
Manual research, decaying data, routing nobody trusts. GTM Engineering delivers finished work across GTM, sales, and business operations, with human judgment where it matters. No rip and replace.
→ Best fit: GTM Engineering or Fractional Outbound Leader.
Common questions
Do you replace my reps?
No. We make your reps dangerous. We build the system around them: targeting, messaging, process, and coaching, then train them to run it. If you don't have reps yet, we help you hire and ramp the right ones.
Why can't I just use AI myself?
You could. AI isn't the advantage. Knowing what to build, what to trust, and how to apply it is.
We combine multiple AI models with your real ICP, calls, win notes, and pipeline — then add human judgment where it matters.
AI gives you leverage. We give it direction, systems, and accountability.
What does it cost?
Engagements typically run between $3,000 and $18,000, depending on scope. You get the exact price and exact scope on the first call, before you commit to anything. No surprises.